The Small Business Times

Does Ulta Take Apple Pay? 

If you’re planning on shopping at Ulta, you might be wondering if Ulta takes Apple Pay. Ulta is a popular beauty retailer specializing in various products, from makeup to skincare. Apple Pay is a convenient way to pay for purchases using your iPhone or Apple Watch. And while many retailers accept Apple Pay, not all do. 

Luckily, here at Ulta, you can complete your payments via Apple Pay. Ulta is more gravitated toward finding the ease of their consumers, which is why they have integrated flexible modes of payments. Besides, you can pay for shopped items through Android Pay, Samsung Pay, credit or debit cards, cash, and checks. Not only this, making purchases via Apple Pay has several rewards and benefits that you’ll find soon later in this article.

This article gives a brief insight on the brand Ulta, how to use the Apple wallet, and its perks.

What is Ulta?

Ulta Beauty is a publicly-traded cosmetics, fragrance, and skincare retailer in the United States. As of August 2020, Ulta operates 1,242 stores across all 50 states and Puerto Rico. The company specializes in affordable and high-end beauty products from over 500 different brands and its own private label. 

The company was founded in 1990 by Richard E. George, an early investor in Abercrombie & Fitch and a former director of Marshall Field’s. The first store was opened in Janesville, Wisconsin. 

Ulta has been praised for its loyalty program, which offers discounts and free products to members, as well as its in-store beauty services. 

Does Ulta Accept Apple Pay? 

Apple Pay is a convenient way to pay for shopped items using your iPhone or Apple Watch. With its enhanced security, fast contactless payment, and increasing credit card thefts, many brands and stores are considering integrating Apple Pay services in their stores for their customers’ convenience.

Fortunately, Ulta is one of the many retailers that does accept Apple Pay. Payments are authorized using Face unlock or touch id. Below, we’ll look at how to set up and pay via Apple Pay.

Apart from Apple Pay, the Ulta brand also accepts other payment modes, including Android Pay, Samsung Pay, Credit or debit cards, cash, and checks.

How to Pay Using Apple Pay at Ulta?

Before making purchases with Apple Pay, start with setting up your Apple wallet, and this how easy it is:

How to Set Up an Apple Wallet?

  1. First things first, if you don’t have the Apple wallet pre-installed, download it from the App store.
  2. Next, set up your account with the correct credentials.
  3. Now, tap on the + button to “Add a Card,” be it a credit or debit card, which will become your default card for future purchases. 
  4. You may have to set up your face or touch id for authentication purposes.
  5. You’ll be asked to enter or submit credit card information.
  6. Tap Next and wait for your bank to verify your information and activate your card for Apple Pay.
  7. Now that you’ve added your credit or debit card to Apple Wallet, you’re ready to use Apple Pay at Ulta stores or online.

How to Pay Via Apple Pay at Ulta?

Paying with Apple Pay in Ulta stores is easy and convenient.

  1. You’re ready to make purchases, so move toward the payment terminal and let the NFC reader scan your device.
  2. You might see Done and a checkmark on the display to inform you that your payment was successful.
  3. If you’re using an iPhone without Touch ID, or if you’re using an iPad, you’ll need to enter your passcode before you can complete your payment.
  4. For online-store transactions, simply choose Apple Pay as your payment mode at checkout and use Face ID or Touch ID to confirm your payment.


It’s pretty easy once you get used to making purchases via Apple Pay. And with Ulta being one of the stores that accept Apple Pay, shoppers can take advantage of this fast and convenient payment method.