The Small Business Times

How Should Starting Lawyers Approach Marketing Strategies in the Tech Age

Marketing strategies have completely changed in the last two decades. Billboards and TV ads aren’t enough now to get the word out there about a business. You will need to give your attention to digital marketing. When a person gets in legal trouble, the first thing they do in order to find a good and trusted lawyer is going online. 

They check different firms’ websites, reviews by other clients, and even take a look at their pictures. For this reason, as a young lawyer just starting out, you will need to have a strong online presence. Additionally, you need to be present on all social media platforms, so you can reach a wider audience and target the ones you need your ads to reach. Keep reading for tips on how starting lawyers should approach marketing strategies in the tech age.

Create a Website

Every business should have a website, and a law firm is no different. Naturally, this isn’t something that you will do yourself: you will need the help of a marketing agency. In the competitive world of law firms, you should ensure your website looks nice, professional, and is able to stand out from the competition. It needs to have a theme, a logo, and detailed information about the type of business you offer. 

However, before you make any design decisions, you will first need to decide on the purpose of your website. This will make your web designer job much easier and will guarantee you the results you are looking for. So what do you want people to get from your website? 

You can focus on either delivering helpful content, initial consultation, contact information, information about the staff, or information about your practice. Afterward, you will need to ensure the website is user-friendly by making it uncluttered, easy to navigate, mobile-friendly, and including a call to action like subscribing to a mailing list.

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Focus on Your Social Media Presence

There are billions of people around the world who use social media, so you need to be present on these platforms, so your target audience can find you. As a lawyer, you should focus on one social media platform at first; choose the one that your target audience often uses.

If you don’t know who your target audience is, you can create pages mainly on Facebook, LinkedIn (especially if you focus on businesses), and Instagram. If you have time to engage with potential clients, it will be very beneficial if you have a page on Twitter as well.

Being present on social media will enable you to reach potential clients, establish a relationship with them, engage with your existing ones, have an idea of what your competitors are doing, and demonstrate your expertise.

Hire a Marketing Agency

Just like when someone is in legal trouble and seeks your help, you should also seek professional help when marketing your new firm. A marketing agency will create various marketing campaigns to help get your law firm started. 

You need to find an agency that specializes in law firm marketing and understands that every practice is different and therefore requires its own strategies. For instance, if your focus is family law, you will need an agency that specializes in family law digital marketing to help you stand out from other practices as well as your competitors.

The agency should understand your clients and what they are looking for. Family law clients usually look for lawyers that are trustworthy and reliable, since they want someone who puts their family’s best interest above anything else. 

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Their cases are usually more emotional and delicate, which requires approachable and empathetic lawyers that can tackle these sensitive cases. A specialized marketing agency should understand all of these things to be able to come up with the appropriate marketing strategies to reach the right clients.


Creating a website won’t get you the results you want if you don’t optimize SEO, as it is an essential tool in law firm marketing. The way SEO works are by using certain keywords with the help of Google algorithms to ensure your website ranks high on search engines pages.

You will need to optimize every part of your website to ensure you rank high on local searches. Your goal is to be found on the first page, since most users don’t go past it. So, if your website doesn’t show on the first page, no one will know that your firm exists.

When you are starting a business, you will need to expand your marketing strategies, so everyone can find you and learn about you. Marketing your firm digitally will get you the results you are hoping for, provided you use the right strategies.

As a lawyer, you may not have the time or the expertise to focus on this part of the business. For this reason, you will need to hire a marketing agency that specializes in law firm marketing, so you can guarantee that your firm is in safe hands.