The Small Business Times

Scrub Daddy’s Net Worth

For those who use “America’s favorite sponge”, you may be curious to learn about Scrub Daddy’s net worth.

This company makes sponges like no other. But is the company as wealthy as it presents itself to be?

Scrub Daddy has a net worth of $150 million and is the third-largest supplier of sponges in the US.

Aaron Krause’s success stemmed from his appearance on Shark Tank, selling over 42,000 sponges in minutes.

Aaron independently has a net worth of $70 million. Now, the company has expanded, doubling its resources to meet demand.

Everyone loves Scrub Daddy sponges, and many are curious about the company. Read on to discover more.

What Is Scrub Daddy? 

Aaron Krause’s Scrub Daddy is a cleaning equipment firm that has become one of the most successful companies featured in Shark Tank.

The happy-faced polymer sponge is the company’s most outstanding seller.

Scrub Daddy’s founder and CEO, Aaron Krause, grew up in Wynnewood, Pennsylvania, the son of two physicians.

He studied psychology at Syracuse University after starting as an early inventor.

After completing his education, he launched a car-washing business. This gave him his first exposure to the properties of various cleaning agents.

He had been dissatisfied with existing buffing pads and decided to develop his own.

The would-be businessman created his own line of industrial cleaning supplies. The Germans manufactured a special foam to fit his needs.

To have a firmer grip, he cut a notch into the middle and made a hole, creating a ridged circular. Here’s how the happy face sponge was created.

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It wasn’t until three years later that he realized his sponge hardened in cold water and softened in hot.

In 2012, Aaron debuted Scrub Daddy to the public while appearing on QVC. After his massive success on Shark Tank, he became a nationwide phenomenon.

What Is Scrub Daddy’s Net Worth?

Scrub Daddy’s estimated net worth can be used to determine if the company is worth investing in.

Many may be discouraged about investing in a company that deals in sponges. While it may seem unusual, Scrub Daddy may surprise investors.

Scrub Daddy is now the third-largest sponge supplier in the United States. At this point, it has an estimated $150 million.

Aaron independently has a net worth of $70 million. Krause sold 42,000 sponges in less than seven minutes the day after his segment aired on Shark Tank.

Over $100,000,000 in sales were made by Scrub Daddy in January 2017 and $209,000,000 by October 2019.

Sales increased by 80 percent in 2021 compared to the previous year. They’ve expanded their product line to over 20 items. 

It increased output by doubling the size of the company’s production facility to 80,000 square feet to keep up with demand.

Aaron and his crew currently employ viral marketing strategies on TikTok to promote the sponges.


A company selling sponges might not usually elicit much interest from investors and the financial sector.

But Scrub Daddy’s innovative sponge design makes it more valuable than most. And that’s what’s made its sponges some of the most popular across the globe.

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A quick glance at the company’s net worth is a testament to its immense growth.