The 3D rendering market valuation is estimated to be worth more than $20 billion by 2030 according to a research study by Global Market Insights Inc. This is a huge jump from the predicted worth of over $6 billion by 2025 by the same research institution.
This rapid growth is partly due to the adoption of 3D renderings for marketing purposes. Property owners have been using 3D exterior rendering services with great success. 3D renders provide an immersive experience for buyers, investors, and clients who can see exactly what they are paying for.
3D renderings are a versatile marketing tool that can be used in many different ways to market a property.
1. Use Your Social Media Accounts
3D exterior rendering services can use various digital marketing platforms to advertise a property they are working on. Millennials are the new demographic with spending power and are used to using technology in all aspects of their lives, including searching for a home to buy.
3D exterior design rendering services can incorporate high-quality 3D exterior renderings into videos on TikTok, Facebook, and Instagram. Many 3D exterior rendering services are also using Twitter to showcase their stunning exterior renderings.
2. Turn Your Website Into A Virtual Exhibition Hall
An internet search is the first port of call when people are searching for 3D exterior rendering services. Professionally executed 3D that shows properties from every angle, and interiors featuring advanced interior design, are powerful marketing tools.
With these arresting images right on your website, you immediately spark interest in the properties for sale. Embed a portfolio of the best work on your website for visitors to scroll through.
If you add virtual walkthroughs, the experience will be like visiting an exhibition hall. Such immersive experiences immerse prospective buyers and investors in the environment that you have created.
Visitors can clearly see how the building will look from the outside and how it will fit into the surrounding environment. Keep in mind that high-quality images are good for ranking high on search engines, which means more traffic to your website and an increased chance of more contracts.
3. Start Blogging
Linking your blogs and social media accounts is a great marketing strategy. Informative and useful content combined with stunning photorealistic images are a compelling sales tool.
3D exterior visualization services can create and post high-quality renderings that clearly communicate design ideas, boosting the marketing potential of illustrated properties as well as the overall rating of the website and blog.
A 3D exterior rendering company can showcase a portfolio of its best work as part of the blog, giving visitors a taste of the design strength of the company, and possibly leading to new design contracts.
The public is constantly consulting architecture blogs to find their next real estate investment. Make sure your blog is there as well.
4. Grab Attention At Trade Shows
Trade shows are the meeting place of architects, real estate agents, property developers, and investors. There is no better place to arrive with an arsenal of mind-blowing 3D exterior images to wow the crowd.
Add to that 3D render animations and virtual walkthroughs and all your ideas come to life. Visitors to your stand, and passers-by, will be captivated by the powerful visuals, inspiring them to stay a bit longer and find out a bit more about you and your services.
The first step in marketing is grabbing your audience’s attention. There’s no better way than with stunning 3D renderings.
5. Enter An Architecture Competition
There are hundreds of architecture design competitions. Why not enter one of them? Entering an architecture contest will stretch your design and technical skills, which will benefit your professional abilities in the long run.
Your entry is an opportunity to showcase the quality and depth of your 3d exterior rendering services. Winning the contest will go incredibly far toward marketing your work as it will have been seen by top-tear business professionals and peers.
Even if your company fails to win the contest, your work will still have to be in front of people who understand and appreciate the skills that go into creating breathtaking 3D images. The connections made through participating can be invaluable for your company going forward.