The marketing world is dominated by digital channels, with social media engagement and other tactics at a premium.
It’s easy to overlook more traditional forms of marketing, but far from being outdated, print and other offline methods can, and should, make up a valuable part of an overall strategy.
Business cards are an evergreen necessity for networking and marketing, and stand the test of time as a mark of the quality of your brand, as well as being a handy reference point for contact details.
As we approach 2025, there are countless new trends emerging that are taking the humble business card to the next level.
Let’s take a look at some of the ways people are making waves with their cards.
Why Business Cards are Still Important
There are many reasons to keep business cards in your wallet when you’re meeting clients.

It’s important to have something tactile to give out when you’re networking, as a physical reminder of your meeting, as well as a quick reference point if they need to get in contact with you or want to engage with your brand.
They show you’re not relying purely on digital means, and give you the chance to show off your brand in physical form — which is why a business card should be expertly designed and printed beautifully.
Bold & Unusual Typography
In 2025 we’re going to see an increase in bold typography — big, bold fonts and lettering, which will dominate the card.
This enforces information contained on the card, providing greater awareness of the details, and providing a clean, crisp design.
Likewise with unusual letterforms, the text essentially becomes the art on the card. Cool fonts mean that the text is a graphic in itself.
On a practical level this means you’re not going to waste space or add clutter with a logo, and you can get more out of your text, without sacrificing a sleek, minimalist look.
Tactile Printing
Touch is an important sense, and one that digital channels can’t yet take hold of.
The materials you print your cards on matters — a cheaply printed, flimsy card gives off a negative impression of your business, and your personal professional identity.
Therefore, cards should be printed on heavyweight paper or card, which feel good and strong in the hand.
A new trend for 2025 is haptic printing, which takes the tactile to the next level.
These three dimensional materials can reinforce a message and trigger responses in potential clients. They can also be used on a more practical level as braille cards.
Clashing Colours
The trend for bold colours continues into 2025, as amped up colour schemes draw attention and stand out amongst the crowd of white or off-white cards that are traditionally prevalent.

Colours that pop are ways to make your brand look dynamic, and have an energy that reflects well on your brand.
We’ll see designers use more clashing colours as we go into next year — this shows your business isn’t afraid to break the mould, and paired with bold typography, gives a fearless, fast moving impression.
Edgy Printing
There is no rule that states your text should be in the middle of the card! Designers are set to continue experimenting by using the outer edges of the card to hold text, and using the shape of the card to dictate the text around it.
This is especially good for artistic or design based brands who want to make a big impact with their business cards.
To take this trend to the next level, consider printing over the edge — disregarding the borders entirely is a striking way to make an impact with the design of your cards, and makes your company seem like one unafraid to push boundaries or think outside the box.
Vary The Shape
Again, tear up the rule book here. Why does your card need to be a rectangle? Some of the most memorable cards you’ll see next year will have a custom-cut silhouette, and you’ll probably agree that they have a striking personality which signifies creativity and playfulness.
A custom cut card will stand out from the crowd, especially when potential customers are sorting through the cards they’ve picked up at a trade show or conference.
As 2025 rolls around so do another wave of business card trends. If you’re going for a print refresh, or even if you’re not, a new, cutting edge business card will set you in good stead for another year of networking and brand marketing.