Running a business can be a real challenge and requires entrepreneurs to be on the ball at all times.
With a variety of responsibilities to cover that keep their company moving forward, business leaders must keep on top of marketing, product and service development, finance, HR and much more!
Another key aspect of running your own firm is driving constant evolution that is in line with current industry trends.
This helps your company remain relevant over the years and prevents it stagnating into oblivion.
Pennsylvania is a state that is known for innovation in business and keeping up with the most eye-catching trends.
In recent years, this has seen entrepreneurs there embracing the latest digital platforms and a more online way of working.
But just how are they doing this?
Opening Up Businesses Focused On Digital Platforms
One of the most obvious ways in which entrepreneurs in the state are getting on board with digital platforms is opening up businesses that are based on them.
This sees many local business leaders running companies that exist entirely online and in the digital space.
iGaming is a good example of this and is a sector that has been on the rise around the US in recent years.
Pennsylvania was one of the first states to legalize iGaming within its borders, way back in 2017.
After this, the first online casino platform launched in PA during 2019, and entrepreneurs in the state have been quick to open up more over time.
It’s estimated that there are over 25 iGaming sites available in Pennsylvania now and this shows how local business titans have embraced digital platforms.
Popular sites to game at online in the state include Pub Casino, Casino Kings and Casumo Casino.
Websites and Blogs in PA Business
When we’re talking about digital platforms in the modern business age, websites and blogs naturally crop up in the conversation.
From giving customers a way to find you online or offering you a space to share your expert knowledge, they are a major part of the contemporary workplace.
Entrepreneurs in Pennsylvania have certainly gotten on board with websites and blogs, and this showcases how keen they are to develop digital platforms.
It’s common now, for example, to see companies in the state operating a website for people to visit online, with its own blog section – even when they have a physical store as well.
But why are trend-setters in PA’s corporate world so supportive of digital websites and blogs?
Being able to market and sell their products or services to a much wider online audience is one reason.
Many PA entrepreneurs also value how websites and blogs enhance their brand reputation and allow them to connect directly with customers.
Digital Platforms A Key Part Of Working Life
If you visit the majority of business in Pennsylvania, you’ll find the latest digital platforms used every day by staff.
Entrepreneurs in the state have been quick to not only recognize the benefits that digital platforms bring to the workplace but also to integrate them into their companies.
This has seen business leaders in the state using online platforms to help their staff do more and become more productive.
Good examples of this include platforms such as MS Teams, Microsoft 365, Asana and Slack.
Online resources like these allow staff to collaborate more easily with colleagues, and work in a more flexible way. Pennsylvania business owners understand this and have welcomed them as a result.
Boosting Customer Support With Digital Platforms
Any savvy business leader in PA knows that outstanding customer support is a must for success.
Looking after your customers not only means that they come back to spend more cash with you but will also tell all their friends how great you are.
This is true for all industries – from how online stores can boost conversion rates with high-level support to how service-based firms can use enhanced support to engage customers more effectively.
Local entrepreneurs are using digital platforms more and more to drive up customer service levels.
The interesting thing about this is how it cuts across individual sectors. As excellent customer service is essential for all PA businesses, digital platforms are being used across all industries to help with this.
Common online platforms that Pennsylvania CEOs use to look after customers more effectively include CRM platforms, online chatbot software and business analytics tools.
All of these make it much easier to track customer engagement, deliver better support and draw actionable insights from customer data.
Online Payments for PA Organizations
Digital platforms in the contemporary business world come in many shapes and forms.
Online payment providers are a classic example and facilitate digital payments for businesses. Good examples of these platforms, widely seen in the corporate sector, include PayPal, Skrill, Neteller and Apple Pay.
As with the other examples on our list, digital platforms that enable online payments are popular with Pennsylvania entrepreneurs.
Most firms in the state, for example, will partner with trusted providers and allow customers to pay for goods or services online.
This is most obvious in the hospitality sector, where local fast-food outlets will let people pay for their food online when ordering it.
E-commerce businesses in the state are another good example of this and enable consumers to buy goods via digital payment platforms.
Social Media Crucial For PA Business Owners
From Facebook to X, Instagram and more, digital social media platforms are all around us in daily life.
They’ve also become a medium that is widely used across the business world, and this certainly includes Pennsylvania.
Local entrepreneurs in the state have been quick to recognize the value these platforms offer, and the way they allow organic engagement with customers.
Social media sites are also used by business leaders in PA to get the word out quickly about special offers, network with other companies and build their brand image.
All of this makes posting content on social media something that entrepreneurs in Pennsylvania have been keen to integrate into their businesses.
With the number of social media users globally coming in at around 5 billion, this seems a sensible move to make.
Mobile Apps for Business
In the same way as there are billions of social media users globally, there are also billions of people who own at least one mobile device.
This means that mobile tech has become synonymous with the modern world and how people like to live.
Whether it’s booking train tickets, finding a restaurant to eat at or catching up on emails on the move, most people couldn’t manage without their mobile phone.
Business owners in Pennsylvania have long known this and have been quick to adopt digital platforms that support the mobile experience.
The most obvious example is mobile apps, which many PA firms have developed for customers to use.
By embracing digital mobile apps for their businesses, local entrepreneurs are able to offer the best mobile experience.
This includes making it easier to engage with their business on the move, making it more convenient to buy goods or services via a dedicated app while on the go.
Digital Platforms At The Heart Of Business In Pennsylvania
It’s fair to say that entrepreneurs in this state have embraced digital platforms and what they offer.
This has allowed firms in PA to successfully handle the digital revolution in modern business and stay relevant with consumers.
As time progresses, it’s likely that online sites and resources will become even more important to the state’s corporate world.
