Success in the fashion eCommerce industry can be elusive. Competition is tough, and the profitability of a website is frequently determined by its aesthetics, usability, and mobility.
On top of that, Statista reports that 25% of users quit shopping carts owing to complex navigation, 21% because the purchase procedure takes too long, and 15% because the website times out.
So, what can you do to help your business grow faster? Here are some tips that will help you kickstart growth.
Use An Apparel PLM Tool
If you’re familiar with product lifecycle management, you’re probably aware of its benefits, some of which include increased efficiency, decreased waste and costs, enhanced product quality, improved supplier collaboration, accelerated time to market, as well as better decision-making.
Clearly, tried and tested apparel PLM solutions can help you optimize and improve a lot of things in your business. Productivity is greatly improved because all data is stored in one place and your employees will always work with the latest information.
Also, by cooperating between internal teams and many external suppliers within a PLM system, fashion companies can improve the accuracy of their tech packs, hence reducing extremely costly sample and product errors.
And with price simulations, dashboards, and reports, a PLM provides visibility into costs, pricing, and product margins, enabling data-driven decision-making. Finally, you will enjoy efficient data-sharing as well as reduced data and entry errors.
Consider Wholesale
Wholesale fashion eCommerce is a business-to-business strategy in which, rather than selling your products individually to consumers, you offer them in bulk and at a discount to other businesses.
In this model, you’re acting as the manufacturer’s distributor or retailer’s middleman.
The major distinction between wholesalers and retailers is that wholesalers deal in bulk and frequently sell directly to enterprises, whereas retailers sell to individuals on a smaller scale.
Wholesalers are able to target several items and markets and this can be your ticket to quick growth and large revenue figures.
But if you want success on this business level, you need a reliable wholesale management platform that can help you make things significantly easier.
A platform of this kind should offer:
- BI tools
- Accounting tools
- Visibility tools
- Analytics
- Pricing and shipping options
And you will see many more benefits if you decide to enter the wholesale waters with a platform that offers an all-in-one solution.
Stellar Support
Good customer service is no longer an advantage for a business. It is a must, and even more so for eCommerce businesses.
Remember that good customer service happens all over your website, not just when customers contact your team.
Here are a few tips to help you provide stellar support:
- Ensure that your customer service can answer any inquiries your clients may have regarding your products or services.
- Be available daily via phone and email. A live chat feature is also a smart addition to your website so you can be available 24/7.
- Provide as much information on the clothing as possible. This includes the dimensions of each size, the size worn by the model in the image, etc.
- Permit your consumers to enter their body measurements and generate a self-replicating AI model. In this manner, consumers can try on garments online and get a sense of how they will fit in person.
Take Advantage Of Social Media
Social media is one of the most useful and effective ways to market to clients, especially in the fashion industry. Just make sure to choose the social networks that are most relevant to your target audience and your brand.
If you want to shed light on which platforms and individual postings your target audience engages with the most, tools such as Google Analytics can be valuable.
Additionally, you should encourage social sharing among users. Develop an environment in which customers who have had success with your items would want to say something nice about it on the platforms they use personally.
If you find the right social media influencers to work with, forming partnerships with them can be an excellent approach to boost both brand awareness and reputation.
Focus On Organic Traffic
As an online business, you need to do whatever it takes to draw people into your store. One of the strategies is to select relevant keywords and then optimize your content with them. This is an SEO practice you need to keep in mind from day one.
When it comes to determining which product pages will show up on the search engine results page, keywords have a significant impact.
Your online company will suffer a significant loss of valuable organic traffic if the pages of your website don’t contain the appropriate keywords. And to find out which keywords you should use, you need to carry out keyword research.
Look at the box labeled “People Also Ask” and the list of Related searches on Google’s search engine results page. By doing that, you will be provided with further keyword ideas regarding the target keywords that consumers are using while entering their inquiries.
Final Thoughts
The last thing you want to happen is to lose potential customers to a competitor who has a better business strategy than you. The world of fashion eCommerce is hard to break through and it’s a very saturated market, but with the right strategies, you will soon find yourself attracting customers and earning profit.
