Apart from placing ads and social media marketing, one of the avenues to market your business is by creating promotional materials for your clients. It’s one of the ways to maintain a unified and seamless interaction between you and your customers and remains one of the pillars of integrated marketing communication.
You can incorporate custom tshirt print service, calendars, pens, notebooks, hats, and bags as some of the promotional items for your business. These corporate giveaways are a great initiative to advertise your business, persuade potential clients and maintain existing customers.
That said, before creating promotional materials, here are a few pointers you should consider.
1. Set A Budget
With all the enticing offers in the market, it’s easy to get carried away. So, set a spending limit and choose high-quality items that fit your budget. However, it would be best if you determined whether the promotional items you select within your price range will suit your target market.
In addition, ensure you select items that appeal to your clients so they’ll want to use them daily, thus improving your brand visibility. Remember that the cost of any promotional item should be cost-effective.
If an item is too costly compared to its benefit, you can reconsider other better items that still fit your vision but at a slightly lower cost.
2. Consider Your Target Market Preference
You must identify the needs and likes of your customers. If they are primarily travelers, your gift ideas could range from mobile chargers or small water bottles. Alternatively, if most of them drive, you can consider branded car key holders.
The idea is to create gifts that they can use in their daily routine and that are functional. If you are unsure what your customers prefer, you can run an online survey to get an idea of what would be ideal.
3. Choose The Appropriate Designs
When designing promotional products, the concept should be catchy enough to represent your brand and attract the attention of any potential client. You can always research online for videos and ideas on what format to choose.
Since the message you are giving out here is a representation of your business, it is in your best interest to get the assistance of a professional graphic designer. This is especially true if you intend to create a logo that you can consistently use not only on your promotional items but also on your social media accounts and websites.
The information printed on the promotional giveaways must be concise. Moreover, always try to think outside the box while sticking to fundamental principles.
4. Make Your Brand Consistent
The key to successful branding is consistency. Make sure your branding resonates with your mission, vision, and messaging.
One way of being consistent is sticking to a particular color palette. That way, whenever your target client sees your brand, they can identify and relate with it.
5. Include Website Information
Giving away promotional items is a great way to promote your company and attract more clients. Therefore, you should include your website information details so that anyone who sees your brand can reach you.
Likewise, you can also provide your homepage address so they can access all your products in one place. Consequently, ensure you consistently monitor your web pages if some clients reach out and need immediate responses.
7. Work With A Reputable Supplier
The cost of branding varies widely. Talk to multiple vendors before making a final decision. Let them know your budget and see what they can provide. Cheap isn’t always best, so before going with the cheapest provider, make sure you know all you can about the quality of their goods.
It would be disastrous to give customers products they are embarrassed to show off or use in public because the gifts are of poor quality or design.
Thus, it’s still necessary to accomplish the primary goal of marketing, which is to increase brand awareness. Talk to your peers for recommendations on suitable suppliers. Also, you can search online for supplier reviews before settling on one.
8. Choose Appealing Packaging
Allow your promo items to stand out by choosing good packaging. Even though it may come at an extra cost, it would make your clients feel special and appreciated. It’s best to ask your provider about unique packaging options that are relatively inexpensive so you can still stay within your budget.
Conclusion
As you engage on creating promotional products for your brand, you should keep in mind that your goal is to raise brand awareness, strengthen your brand’s identity in the minds of your target audience, encourage repeat purchases, and strengthen your marketing efforts.
In most cases, the promotional items you select will be able to positively impact all of these aspects. It’s worth noting that corporate giveaways are a cost-effective marketing strategy that can enable you to build a solid client base.
Therefore, take your time before you settle on the final design. Keep in mind that you’ll be using this to represent your brand for a long time.
