Packaging quality is immensely important to food businesses. It keeps the contents secure, ensures legal compliance with label information, and also serves as a marketing tool. Needless to say, there is plenty of room for opportunities here.
Still, not every business takes full advantage of these situations. Packaging may be seen as putting a neat little bow upon a product rather than as a strategy of levying more public goodwill and, consequently, sales.
Firms may also have adopted improper and time-consuming manufacturing processes. Delays in this regard can mean firms fall into a stock shortage territory, which has been derided much lately and caused frustrations amongst the buying public.
Packaging can influence much about your food business, so it is worth improving matters however possible. Here are some key areas where improvements could perhaps be made.
Use Automated Packaging Equipment
Automation can speed up any production line immensely. Still, it would help if you thought beyond your primary packaging concerns only.
Businesses like Blueprint Automation can help you choose the best secondary packaging equipment for your food business. Your needs around pack patterns, speed, product types, and the number of potential recipes are all considered.
Their diverse team of experts will reliably guide you through the process and ensure that you make informed, well-reasoned decisions around your packaging requirements.
The GRAVITY 100R is an efficient case packer. Frozen food firms often utilize it, appreciating its speed and simplicity in use and long-term durability.
Operator errors are also reduced with fully automated bag and case size adjustments. The open design gives operators a clear overview of the technology’s performance and helps them become familiar with the machinery faster. Utilizing these innovations can be a transformative experience for a food business.
Packaging can feel like a routine process. However, as your food firm expands and grows more ambitious, the need to elevate your processes alongside becomes more pressing. Consult experts who can guide you in creating the appropriate solutions.
Represent Products Accurately
Dishonesty in business can kill consumer goodwill in an instant. It can take years to build a reputation of credibility and trustworthiness in the food sector, but only one falsehood to unravel it all.
Embellishments are part of marketing to some degree, but they should not occur beyond the odd catchy slogan. Images of your food should always be fully accurate, with no filters or computer graphics distorting its appearance. Fast food businesses will often resort to these underhanded tactics, and consumers now have a keen eye for consistency.
You should also set reasonable expectations around health benefits, helping consumers to manage their diets more realistically. Nutritional information should be presented as clear, empirical data on your packaging rather than as something that can be contradicted or contested.
Ultimately, consumers must have an accurate idea of what they are buying. Being misled can lead to public outcry, especially in the advent of social media, so honesty is crucial.
Not only will customers feel aggrieved if you deceive them about the quality or quantity of a product, but you may also be breaking certain laws. This becomes more complicated when you deal with buying and selling internationally, as there may be different laws you have to abide by.
Ensure that when you are looking into new markets to expand into, you are doing your research to avoid any mistakes. You could do this research yourself, or you could look to hire local experts who can provide you with a range of resources and general advice.
Flagging Recycling Initiatives
You can showcase the best qualities of your business through your initiative around packaging. You can showcase the morals of your firm as well as its character.
Consumers want higher ethical standards from the firms they trade with. They are becoming more aware of packaging’s environmental footprints and blame brands for any shortcomings they witness. Therefore, recycling capabilities should be displayed prominently on your packaging, encouraging customers to dispose of it responsibly.
Use promising eco-friendly materials too. Stay away from glass and plastics, and instead gravitate toward bioplastics, kraft board, and bagasse. You will find that some eco-friendly materials are more durable and affordable than traditional packaging solutions, so it is well worth looking into.
Being eco-friendly is no longer a perk of a company but an essential component of its reputation and running. Trust is built with consumers by having as much information as possible on the surface. The answer to this need is often found in sustainability measures, so try to ensure that a sustainable approach is taken and advertised upon your products.