It’s pretty safe to say that social media is one of the most powerful digital marketing channels you can use.
Aside from the fact that the user base is continuously growing at a healthy rate, 10.1% since last year, the average user spends around 2 hours and 27 minutes per day on social platforms.
In other words, social media platforms are the ideal place to stay in touch with your audience, keep it engaged, and ultimately broaden your reach. But to do that, you’ll need to have the right tools at your disposal.
That said, let’s take a look at some of the best social media marketing tools you can find right now. Also, note that the tools mentioned in this list have promo codes available. If you’re looking to get a better deal, check out DontPayFull.com. You can find coupon codes for social media tools like Hootsuite, Social Sprout, and much more.
HootSuite is a social media management tool that allows you to schedule and publish content across multiple social media platforms from a single dashboard and more.
It supports all the major social media channels, including Meta, Instagram, Twitter, LinkedIn, Pinterest, and Youtube, and you can even use it with WordPress.
- Real-time analytics
- Advertisement tools
- Team management
Alongside post scheduling and publishing, HootSuite also offers in-depth analytics to gauge your audience’s engagement levels, track your competitors, and determine the best times to post content.
Moreover, you can create custom reports to keep an eye out for the metrics that matter to you the most.
The platform’s advertisement tools make it easy to set up, manage, and track ad campaigns. Meanwhile, its team management capabilities allow you to assign groups of individual team members and groups of multiple teams for easier collaboration.
HootSuite covers four annual pricing plans:
- Professional – $49/month
- Team – $129/month
- Business – $739/month
- Enterprise – upon request
2. Sprout Social
Although Sprout Social is similar to Hootsuite, the former offers more comprehensive features. Sprout Social comes with a broader set of social media listening tools and higher-quality analytics.
Moreover, users generally regard Sprout Social as more intuitive than its counterpart, while the platform is also praised for its customer support. However, Sprout Social is a more expensive option if you run larger teams.
- Publishing tools
- Social listening
- Optimal send time suggestions
In terms of publishing tools, a handy feature is that you can automatically post content catered explicitly for each platform. For instance, if you’d like to add hashtags on Instagram and links to your website on Twitter, you can do it all at once, without copying and pasting the content for each specific network.
Sprout Social’s social listening tools allow you to identify relevant influencers based on their follower base, track brand conversation to determine the general consumer sentiment, etc.
Lastly, Sprout Social analyzes your posts’ performance and uses that information to suggest the optimal send time for maximizing views.
There are three pricing plans available:
- Standard – $99/user/month
- Professional – $169/user/month
- Advanced – $279/user/month
Annual plans come with a 10% discount.
Sendible is another social media management platform. However, its main strength lies in its integration capabilities.
Aside from working with all the major platforms, including Meta, Instagram, LinkedIn, and Youtube, you can integrate this software with other tools, like Canva, Google Analytics, Google My Business, etc.
Consequently, Sendible might be a good option for people looking to manage all sides of their social media marketing strategies without relying on other platforms.
- Scheduling and publishing tools
- In-depth analytics
- Team collaboration capabilities
Overall, Sendible comes with all the features you’d expect from a social media management tool. However, its wide array of integration options can be a time-saver.
Sendible cover four pricing plans:
- Creator – $29/month
- Traction – $89/month
- Scale – $199/month
- Expansion – $399/month
If you choose to pay yearly, you’ll benefit from a 15% discount.
Canva is a graphic design tool that provides various customizable social media templates, allowing you to create catchy visuals for your social posts. Moreover, these templates are sized to accommodate different platforms.
You can find templates dedicated explicitly to Instagram, Twitter, Meta, and more.
- Drag-and-drop editor
- Content planner
Like the other tools in this list, Canva also lets you plan and schedule your posts. Furthermore, its drag-and-drop editor allows you to easily add fonts, and effects, create logos, etc.
Canva offers three pricing plans:
- Pro – from $12.99/month
- Enterprise – from $30.99/month
Creatopy is an easy-to-use design platform specifically built for creating advertisements. With it, you can design social media, industry, display, video ads, and more while adding your brand’s personal touch.
- Automation capabilities
Creatopy’s automation tools handle most repetitive tasks. It automatically generates entire ad sets, which you can simultaneously edit, animate, and download. It can also automatically resize your designs without compromising on quality.
This platform lets you easily organize, approve, and assign projects to team members, leave feedback, and share files in terms of collaboration tools.
There are three pricing plans available:
- Create – $32/editor/month
- Automate – $45/editor/month
- Eterprise – upon request
If you choose to pay yearly, you can get up to 47% discounts.