Stickers have a distinctive charm, which makes it hard for many people to resist when offered one. For many, stickers remain a decorative element that children love, but their purpose has evolved over the years.
Stickers are now worth considering if you’re looking for a fresh marketing tool for your business. Nowadays, stickers are gaining popularity among consumers in various age groups.
With that in mind, you can utilize sticker marketing as a method to reach a wider audience as it helps increase visibility and brand recognition.
That said, printing stickers and using them in your marketing efforts will be a fun approach to get the word out about your business. But if you still have hesitations about sticker marketing, here are some of the ways it can help you expand your business reach:
1. It Allows Co-branding Opportunities
You can leverage your sticker marketing campaign by taking advantage of co-branding. Generally, it’s a marketing tactic that allows your brand to form partnerships with other businesses.
It’s critical to keep in mind that in co-branding, you must work with businesses whose goods or brands complement yours. Not only that, but you should both have similar values and consumer bases in order to benefit from it.
One example is the collaboration between a soft drink distributor and a cosmetics brand. The latter created a soda-flavored lip balm that featured the former’s trademark.
In that case, both firms profited from the partnership not only in terms of the mutual promotion of their brands but also in terms of the number of audiences gained.
Likewise, co-branding will help expand your business reach because companies that are open to putting your stickers on their products will be able to advertise your brand just as readily.
2. It Enables Focused Audience Targeting
Stickers have a unique quality that makes them an excellent conversation starter. The ones with distinctive designs or personalized touches have the greatest visual impact, especially when they convey interests, brands, or even connections.
Because of this, using stickers that are intended to catch people’s attention is a stealthy and effective approach to promote your business and expand your business reach.
In addition, advertising that only makes impressions may no longer be effective for the majority of consumers as marketing has changed to more connection-based models.
For instance, billboards tend to be so promotional, causing businesses who utilize them to lose personal connections with their customers. It also doesn’t allow firms to target specific markets, which limits outreach.
Sticker marketing, on the other hand, serves as a contrast. Though it may have a promotional purpose, it’s not commonly recognized as such.
That’s because stickers, like a social media post, can successfully communicate a brand’s values and identity without being overly commercial.
This marketing method is an excellent strategy to target millennials or young professionals since they are increasingly becoming interested in what values businesses uphold and often buy products with their beliefs in mind.
They can also share information much faster than the previous generations, making them the ideal people to spread the word about your brand.
3. It Establishes Awareness And Credibility
Sticker marketing can bring several benefits, which includes boosting brand awareness and establishing trustworthiness.
The best part about stickers is that anyone can put them on display on almost any surface. When placed in prominent areas or locations, they can enable greater reach.
Aside from that, they have the ability to cross boundaries since they are frequently placed on items that people carry with them everywhere, such as notebooks, travel mugs, water bottles, and laptops.
You have the option to include stickers as freebies when your current customers purchase a product or service. As more people receive and avail themselves of your stickers, your brand gains broader exposure.
Furthermore, presenting a brand logo as a professional-looking sticker can build credibility. This is why it’s critical for your business to define its values and raise the standard of its customer service because these factors relate to the stickers you make.
The effort you put into making your stickers shows how much you appreciate your customers, making it an effective approach to steadily build a good reputation.
Also, giving stickers to your current customers will help establish a stronger level of brand loyalty while increasing awareness of your business.
Final Thoughts
Sticker marketing is something worth considering if you want a cost-effective yet impactful way to reach your target audience.
Although other marketing tactics may yield fast results, making an initial marketing move using stickers will be worthwhile in the long run.
If you still cannot decide whether to start a sticker marketing campaign, knowing how it can widen your reach may be enough to convince you to see it in a positive light.
