The Small Business Times

How to Build an Awesome Team in Real Estate

There’s no question that having a strong team is key to success in real estate. This team can help you with every step of the process, from finding properties and negotiating deals to closing the sale. But building an excellent team can be tricky – here are some tips to help you get started.

1. A Strong Pipeline of Leads

A strong pipeline of leads is essential for any real estate business. The most successful businesses have a system in place to generate a steady flow of high-quality leads. The best way to get leads is to generate them yourself. You can do this by networking, cold calling, door knocking, Google/Facebook Ads, and CRM. 

You can also purchase leads from lead generation companies. Once you have a steady stream of leads, you can build your team. There are several ways to generate leads, but the most effective method is to build an excellent team. 

A team that is skilled in lead generation will be able to identify potential customers, cultivate relationships, and close deals. The best way to build an awesome team is to start by hiring experienced agents who have a proven track record of success. 

Then, please provide them with training and resources to continue growing and improving their skills. Finally, create a system that rewards agents for generating quality leads. 

A real estate agent’s commission is typically a percentage of the home’s selling price, so it stands to reason that agents would want to get a piece of the action on every home sale. However, some agents are willing to work for a smaller commission if it means they can avoid having to generate their leads.

In most cases, an agent who joins a team is given a set number of leads to work with, and the team’s commission structure is designed to incentivize agents to close as many deals as possible. It can be a more appealing option for an agent who is good at generating their leads than working independently. 

The downside, of course, is that the agent will have to split their commission with the team, and they may not get as many leads as they would like. But for some agents, the security of a steady stream of leads is worth the lower overall commission. 

You can build an excellent team that will help your business succeed by following these steps.

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2. Great Support Staff

To build a great team in real estate, you need to start with a strong foundation. This means having excellent support staff who can handle the day-to-day operations of your business. These staff members should communicate with customers, prospects, and clients effectively. 

They should also be highly organized and able to handle various tasks. Below is an overview of each support role in a real estate team.


The administrative staff handles the day-to-day tasks of running the office. This includes answering phones, scheduling appointments, maintaining files, and preparing documents. 

Transaction Coordinator

The transaction coordinator is responsible for managing the paperwork associated with each real estate transaction. This includes preparing and organizing documents, coordinating communication between buyers and sellers, and meeting all deadlines. 

Business Development/Marketing Manager

The business development manager is responsible for generating new leads and marketing the team’s listings. It includes creating and implementing marketing campaigns, managing the team’s social media accounts, and developing relationships with potential clients. 

Inside Sales Agent

The inside sales agent in real estate is responsible for making cold calls and following up with leads. They work closely with the business development manager to generate new leads, and they are typically the first point of contact for potential clients.

Showing Assistant

Having a showing assistant is a great way to build an awesome real estate team. A showing assistant assists with set up, clients, take down, and agents to ensure that showings run smoothly. A showing assistant typically works for either the listing or buyer’s agent. 

The job of a showing assistant is to help ensure that the property is presentable for each showing and that all of the client’s needs are met. An excellent showing assistant is organized, efficient, and has a great attitude. 

If you want to build an awesome team in real estate, then finding a great showing assistant should be one of your top priorities.

3. Strong Team Culture

Strong team culture is essential for any successful business, but it is essential in the fast-paced world of real estate. A good team culture fosters communication and collaboration. It can help attract and retain top talent. 

A few key ingredients to creating a strong team culture include clear communication, mutual respect, and a shared sense of purpose. One of the best ways to build a strong team culture is to invest in team-building activities. 

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These activities can help promote communication and collaboration, and they can also be a lot of fun. There are many ways to bring your team closer together and create a strong culture, from group outings to company-sponsored events.

4. Fun Client Events

Most people who enter the real estate industry do so because they love working with people and helping them find their dream homes. But even the most passionate real estate agents will admit that working with clients can sometimes be challenging. 

That’s why it’s so essential to build a strong team of professionals who can support you and your business. One of the best ways to build team morale and keep everyone on their toes is to plan fun client events. This could be anything from a holiday party to a summer barbecue.

This will give your team a chance to mingle and get to know each other better, but it will also show your clients that you’re invested in their happiness. Plus, who doesn’t love a good party?

If you’re unsure where to start, plenty of event planning companies specializes in corporate functions. Or, you could ask your team for ideas – they’ll have some great suggestions. 

Whatever you do, make sure you have plenty of food and drinks on hand and don’t forget the music! Planning can go a long way in making your next client event one remember.


When it comes to building a real estate team, the most important thing is to find the right people. Not everyone is cut out for the fast-paced, high-pressure world of real estate. Look for team members who are highly organized, detail-oriented, and good at multitasking. 

They should also be able to work well under pressure and have a positive attitude. Additionally, you’ll want to make sure that your team members are all on the same page regarding your business goals and objectives. 

Once you’ve assembled the right team, don’t be afraid to delegate tasks and give them the autonomy to get the job done. By empowering your team members and letting them know that you trust them, you’ll create a strong sense of camaraderie and loyalty to help your business thrive