The Small Business Times

How to Grow your Instagram Profile in 2021

How to Grow your Instagram Profile in 2021

Why not make 2021 the year in which you dedicate yourself to growing your Instagram account? Most of us are still in some sort of COVID-19 related lockdown, so why not make use of the time and garner yourself a following that you could potentially monetize later on down the line?

When it comes to growing your Instagram account, you don’t need to part with your hard-earned cash, you simply need to deploy a few tried and tested strategies that are known to yield results.

Here we tell you how to grow your Instagram account in 2021.



One of the best strategies that you can deploy is consistency and this can apply across the board.

Be consistent in your posting, be consistent in the message and narrative you have developed for your feed and be consistent with the quality of content you post. Instagram doesn’t allow for off days and your followers and audience will see on your feed when you have rushed content.

So make sure that all of your content is well put together and edited. You also want to make sure that you are posting at least once daily. This consistency will get your audience used to new content on a daily basis, so much so that they will look for it and engage with it when it is released.



Way back in the early days of Instagram, follower number was everything, but as the platform matured, businesses and brands realised that follower numbers can be easily doctored. This resulted in a change of salient metrics, which has resulted in the follower to engagement ratio being more pertinent than follower number alone.

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The way which this ratio works is quite simple. For every 1000 followers you have, you should be getting 10% of that number in likes and comments.

The better the ratio, the higher the chances of Instagram showing your content to new users. In order to get this ratio up, you want to build a network of loyal followers that match your target audience.

From there you then want to make sure that they engage with your content, whether it is liking, commenting or sharing your content or stories. It is this engagement that will increase your reach across the platform and result in the growth of your account.



What if you could get your content out to a new target audience through someone else? You’d jump at the chance, right?

Then why not enlist the help of another growing influencer who is in the same niche as you? You can collaborate on posts, share one another’s stories and direct your followers to their feed.

In return, they will do the same for you. Two heads are better than one and this has been a tried and tested method for influencers and content creators globally.

Organic Growth Services


Some people may shake their heads at this suggestion, however organic growth services are a really good way to grow your Instagram account if you don’t have the time to do so yourself.

They are experts in all things Instagram and will develop a strategy that enables you to really get in there with your target market.

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The thing about an organic growth strategy is that it builds on its own success, so in the beginning the results can be slow, but the results will compound over time. The result is that you have a feedback loop that feeds off its own success, which uses engagement as its primary tool of growth.

The more content your account engages with, the more engagement you get in return, the result being that your content gets out in front of a larger audience. All the while, your follower to engagement ratio remains at a high level. Easy, right?

Wrap Up

Growing your Instagram account in 2021 doesn’t need to be rocket science and you certainly don’t need to overcomplicate it. The primary focus for you should be consistency across the board.

That’s consistency with the quality of your content, the consistency with how often you post and the consistency of you engaging with other Instagram users.

Once you have built these habits, you can then begin to utilise external parties to give you a higher level of results. Collaborations and growth services are an excellent way to realise your goals, however, you need to make sure that the basics covered before you dive head on into these options.