The Small Business Times

The 5 Most Effective Marketing Strategies For Financial Services

Marketing can be a massive challenge for companies with a low budget. This explains the need to make better profit margins and maintain adequate cashflow to stay afloat and eventually progress!

Some marketing ideas are dependent on the industry and market you operate in. Others are more focused on your brand value and offered products/services. For example, when you’re offering online data security and file sharing services, you can’t send conventional mail to a user to inform them about a security breach in their account.

It’s worth mentioning that this post focuses more on financial marketing, i.e., financial service providers’ marketing methods. If you’re a financial service company, here are a few game-changers in the marketing space. 

5 Game-Changers For Financial Marketing

The financial sector is already too crowded, with tech companies springing left and right. To stay competitive, you must face marketing challenges and resort to effective tactics that provide a competitive edge over others in the same market as you. Below, we’re discussing a few game-changers that are slowly transforming financial marketing:

1. Reach Out To A Digital Public Relations Firm

You can reach out to a digital PR agency to help you gain market traction. It’s not always about selling and promoting your brand, products, or services in the market. Sometimes, the best approach is to familiarize the customers with your company.

How can you hope to sell and maintain brand-to-customer relationships if you don’t build them in the first place? That’s precisely what public relations helps with. Assisted with modern technology and global outreach, PR has pushed many companies to their limits.

Just look at a proactive PR-oriented billionaire, or “the richest man in the world”, Elon Musk. PR has helped Elon Musk gain worldwide fame.

From newspapers to online articles and press releases, getting media coverage via a reputable PR firm can be instrumental for your company. For example, you can build public relations digitally by hiring experienced pros to publish your content on authoritative websites.

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2. Hashtag Research As Social Media Marketing

Social media marketing is one aspect that needs no introduction, even if you aren’t as tech-savvy! That’s because half of the world’s population is available on the internet and actively using social media. With billions of active monthly users, social media is the perfect place for financial marketers to target.

It’s where companies meet customers and the general public to gain market exposure. Social media also provides opportunities to build customer relations through interactive and socially-appropriate but professional posts.

Financial sector companies have been actively taking over a considerable part of social media. In all fairness, all competitive modern-day businesses are an active part of social media.

You can turn to hashtag research, one of the game-changers for financial marketing. It refers to targeting particular hashtags at the end of every post that reflects your message, brand, products/services, or anything remotely related to your company.

3. Generate Interactive Digital Content

Content marketing is not just blog posts and articles published through WordPress or any other content management system for that matter. It refers to creating compelling and highly engaging content on behalf of your brand.

When you write authoritative or conversational blog posts, website content, or articles, you aim to attract as many readers as possible. That way, you can increase your chances of securing potential leads and, hopefully, converting them into actual customers for your financial services.

It’s worth mentioning that many misunderstand the impact of content writing and the right way of doing it. You can’t resort to subpar and plagiarized content online, hoping to attract readers. In severe cases, producing low-quality and unhelpful content could cost you your reputation.

  • Many companies produce compelling content to gain new customers, increase online visibility, and boost sales. By adding SEO elements, visuals, and authoritative links to the following content types, you can achieve sustainable marketing results:
  • Videos
  • Blogs
  • Infographics
  • Articles
  • News and Press Releases
  • Social Media Updates
  • FAQs
  • Email Newsletters
  • White Papers
  • Ebooks

4. Put Some Money Into Pay-Per-Click Advertisement

What do consumers do when they want financial services? They won’t run up to the nearest local bank, and that’s for sure. All types of customers run to Google with a quick search query, and that’s when you can capture leads and turn them into customers for your financial services.

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Investing in pay-per-click advertising could ensure exposure to potential customers with the highest chances of interacting with your products/services. PPC involves creating and showing ads at the top of leading search engines for relevant keywords. Every time a user clicks on the ad, you pay the publisher, e.g., Google.

5. Invest In SEO And Website Analytics

As we said, Google is the first-place people look for products and services they need. So, why not invest in SEO and make your website rank higher through effective SEO techniques? Google is the first thought in most consumers’ minds when they want information.

With nearly 67,000 searches every second on Google, there’s massive scope for securing leads and gaining customer attention. While it diversifies your financial marketing plan, you also require technical SEO knowledge. 


The government regulations and SEO standards for financial marketing keep changing. They make it challenging to market and promote your business effectively. Due to changing Google advertising policies, financial service providers must resort to the best marketing options that are cost-effective, don’t impose as many restrictions, and bring valuable results.

You can try multiple marketing tactics mentioned above. Moreover, add credibility to your brand name and earn a positive reputation through public relations. Apart from technical SEO and social media, PR strategies can prove helpful for solidifying your growth as a financial marketer.