The Small Business Times

Outdoor Signs in Start-ups: How Are They Relevant?

Take note, with the constant evolution of technology in the world, it is not surprising to know if you forget the many advantages offered by traditional advertising for your business. One of these advertising forms is the use of an exterior sign installed at the upper part of your building or store.

However, as an owner of a start-up business, you do not have the luxury of overlooking a small yet effective marketing technique that will potentially make or break your brand.

While starting a business means having too many things to think about and accomplish, trust us when we say that having an outdoor sign installed outside your establishment is not futile despite the digital age. They aren’t just some words carelessly thrown into a board. In fact, they market your business to passers-by without doing the actual talking. Marketing with less effort.

Why Are Corporate Signs a Necessity for Start-up Businesses?

Aside from producing a huge capital, getting people to talk about your brand is also one of the hardest parts of starting a business. Getting your brand out there is basically trying to set foot in a competitive industry and letting them know that you are an expert in the field.

Additionally, you should also be able to convince them why hiring you or buying your products is a wise choice. So you might be wondering, how would an outdoor sign like custom metal signs help you to achieve the above-mentioned goals?  Wouldn’t market your business on Facebook cost cheaper for the same intended outcome?

The truth of the matter is outdoor signs play a bigger role in your business venture than just merely advertising it. In as early as the signage production phase, it helps you solidify the vision and value that you want your brand to represent. With that in mind, it creates a unique message that is communicated to your target market.

Signs are like free taste food in the supermarket. It gives your customer an idea of what they will experience and how they will benefit from your business when they choose to buy or hire you.

It will also give them a glimpse of your inspiration, why you built your business, and tells the experiences you gained while building it. Signages tell a story and remember, stories are memorable. They connect to people. With the help of a reliable and trusted sign-making company, your customized signs can convey your business’s distinct story, vision, and selling point.

Make Sure Your Target Market Remembers Your Brand All the Time

Have you experienced last song syndrome, commonly known as LSS, to a jingle or slogan that you heard on the radio? A lot of businesses use jingles and we agree that they are an effective form of advertising.

Anyway, they’re easy to produce and they are catchy, which makes them nearly impossible to forget. On the other hand, signs usually do the same thing – just visually.

Promoting a start-up business is practically competing with other businesses and whoever sticks to the mind of their target business wins. Your goal is that whenever your products, services, or industry comes up – whether you’re selling cupcakes, offering a moving service, or any type of business venture for that matter – you will be the first choice of your customer to buy from or hire. This is often referred to as “top of mind” and this should be your number one goal when advertising your brand.


If you’re still asking what’s so special about outdoor signs and how they can contribute to the success of your start-up, there are so many answers to those questions. However, the key takeaway is this: We spend a couple of hours per day outside the four walls of our homes.

While advertisers are fighting tooth and nail to stand out in the middle of analog and digital ads, you should shift your focus to a less-cluttered environment to communicate your brand message. And what’s a better way to do this than to have an outdoor sign personalized and installed outside your premises.

Remember, a good sign is like a weapon tucked in your jacket made perfectly for the purpose of brand recognition. In fact, it is as important as a corporate website because having one tells your target customers who you are and where they can find you.

On top of that, signage is effective advertising and branding instrument that can give rise to a 75 percent addition in your client base and referrals, based on a number of studies and research.

Don’t forget to consider the size and location of your sign for it to attract customers. Also, keep up with the latest industry changes by incorporating technology into your sign such as using digital or LED signs.