In some ways brochures act as the face of your company; they’re the first thing that many potential clients will see and need to make a lasting impression. If you’re not sure how best to achieve this, keep reading for some steps on how to choose a perfect brochure type for your business.
Decide on the Basic Structure
The overall shape of your brochure is super important and almost entirely depends on the kind of information you want to print. If you’re looking to give lots of information, a bifold brochure has plenty of space for text, whereas a tri-fold brochure might be better if you’d like to focus on graphics more than words.
In the same way, the marketing purpose of your brochure is another factor you have to consider when deciding on the structure of it. Point of purchase brochures are going to look different than a sales support brochure for example, so make sure you have a clear idea of the purpose of your brochure when choosing the basic structure of it.
Once you have an idea on the structure of the brochure it’s time to look at the different types of brochure for your business in more detail. Here are some of the most popular choices and what they’re best for:
Bifold Brochure
This is essentially a sheet folded in half and is one of the easiest brochures to create, even if you don’t have any booklet making equipment at your disposal. This brochure has a limited number of pages but still has enough room for a couple of images if necessary.
This brochure is best for guides, invitations and other documents that are generally image heavy. A bifold brochure will capture the reader’s attention, increasing engagement with the brand. The brochure is easier to recognise with the expansive layout. The design itself features large, high-quality images to captivate the reader.
Trifold Brochure
Similarly to the bifold brochure, this one divides a single sheet of paper into three. Commonly, each section is used to describe a separate idea which makes it ideal for product launches, guides, event advertisements or other introductory brochure types.
Trifold brochures are incredibly convenient and diverse compared to billfold brochures. When folded, they shrink in size. As a result, they are easier to carry around. Moreover, the feature also reduces postal costs.
Lastly, the three-piece leaflet ensures you can mention extensive data. However, brands usually opt for smaller bursts of information to maintain engagement. As a result, the reader browses the text quickly and builds a mindmap of the brand mentioned.
Multi Page Brochure
This brochure has the same format as the bifold brochure but you’re able to have as many pages as you want. If you’re interested in digital documents, this is the perfect type of brochure to consider.
By creating an interactive online brochure that has a flip effect, you’ll benefit from your content being easier to share, whether it’s a travel brochure, city guide or real estate document.
Multi-page brochures use headers to clearly mention what the brand is offering. These headers can signal a product or company’s background. Brands are encouraged to branch out and use more descriptive words instead of about or introduction.
As for the content in the multipurpose brochure, the brand can include infographics, charts, and other visual aids to support its argument. These add colour to an otherwise blank space. Lastly, the content is more manageable without the complicated terminologies.
Booklet
Booklets are best for presentations or reference materials because they’re effective whether they’re printed or in an online format.
In the same way as the multi-page brochure is easy to share online, creating an interactive booklet is a great way to promote your brand online as well as in person.
The booklet is an appealing strategy to market the services and products. Businesses primarily opt for booklets to establish a bond with stakeholders and customers.
Furthermore, since booklets come in various designs and templates, companies stand out uniquely. Thus, gaining a competitive advantage.
Compared to traditional brochure styles, booklets are an in-expensive alternative to promote services. As a result, the company saves costs on printing and distribution.
However, the results rely upon choosing an appropriate printing service that displays the business according to the industry and other essential market-related parameters.
Final Thoughts
Overall, there is no correct answer as to which brochure type is ‘perfect’ – it all depends on your personal circumstances. All of the brochures above might serve similar purposes, but each has its own unique benefits for your business.
One of the best ways to finalise a brochure is to experiment with a range of formats until you find the one that best portrays what you’re trying to share.
