Pens remain one of the most useful, and well-received promotional marketing gifts. If you want your pen giveaways to be a hit, however, you need to make sure every detail of your promotional marketing campaign is perfectly executed.
Doing so will show your customers that you’re excited to do business with them. If done right, promotional marketing campaigns can significantly expand your brand’s visibility. Here are eight tips for picking promotional pens:
1. Get Multiple Colors
Both the color of the pens and the ink within them, should be varied. You want your customers to feel a sense of giddiness as they carefully choose which color their free promotional pen will be. Additionally, many people prefer to write using either black or blue ink, so giving them that choice shows that you care about their needs.
2. Buy In Bulk
Understanding how to efficiently buy the promotional items you’ll be giving out is key. Practically every type of promotional merch that you’re considering can be bought in bulk.
Discounted promotional items that are bought in bulk can provide your company with a treasure trove of gifts. If you do this marketing strategy right, you can use this mass of promo items to enliven every event and customer interaction your company sets up for years.
3. Know Your Audience
Before you go to buy promotional gifts, you need to sit down and brainstorm. Think hard about what your ideal customer would appreciate in a promo gift, and you’ll discover the perfect promo gift to invest in.
Think about style, quality, usefulness, and more when you’re dissecting the wants of your target audience. Doing so can optimize your promotional marketing campaign significantly. When it comes to promotional pens, simply figuring out the best styles and colors will help you succeed.
4. Add A Call-to-Action
Giving your customers gifts is step one in making them loyal customers. Now that you have their attention, either in person or through the branded item you gave them, it’s time to pitch your product.
Adding a call-to-action on the promo item, or infusing an IRL call-to-action into the gifting process, will increase the efficiency of your campaign. After all, you want your audience to interact with your brand’s products and services as much as possible.
5. Get Quality
Cutting corners on the quality of promotional gifts can feel tempting. However, if you’re buying your gifts in bulk, the insane amount of money your company is saving can justify purchasing high-quality gifts.
By giving out nicely-crafted gifts, you’re showcasing how classy and successful your brand is. After all, having an image that’s associated with quality and sincerity is incredibly important when you’re running a promotional marketing campaign.
6. Add Your Telephone Number
Combining your call-to-action with a phone number (or email) further ensures that customers can reach out to you soon. Be sure to make the phone number both visible, and pleasantly placed on your promo item.
However, be careful, as over-emphasizing your phone number can come off as insincere and aggressive. By designing the layout of your promo item to be efficient, visually impressive, and eye-catching, you can create a surge of quality customer interactions.
7. Keep Your Logo Design Unique
If your company’s logo does not pop, it will fail to energize your promotional marketing merchandise. Keep your logo unique, memorable, and highly visible, and you’ll craft a fantastic piece of promotional merchandise.
This can be one of the trickiest parts of designing promotional merchandise, however. In some cases, it can be highly valuable to hire a professional to design the look and aesthetics of your promotional gifts. Doing so can ensure they are a surefire hit with your customer base.
8. Be Sincere
Finally, you must remain sincere as you craft your promotional marketing campaign. People can sniff out insincerity quickly, so if you fail to infuse a sincere feel into your campaign, it will be destined to fail.
Every other step we’ve discussed must be approached with an even, sincere mind to create an efficient, successful promotional marketing campaign. Showcasing your brand’s compassion, and sincerity will make customers more likely to develop an emotional connection to your brand.
A Sea Of New Customers Awaits
If you use these eight proven tips, you will craft an incredibly successful promotional marketing campaign. Every step we’ve gone over will affect the overall impact of your marketing efforts, so approaching each step with care is critical.
If you put your heart into the effort, you’ll expand your brand’s reputation within the public sphere in a radical, profitable manner.
