The Small Business Times

Why Businesses Use Residential Proxies

The modern internet offers its users great benefits and convenience at the cost of privacy. Digital products and services prompt clients for registration or account links with social media networks, which results in the constant circulation of sensitive user information between these companies. To get the most benefits from modernization provided by information technologies, internet users have to bid farewell to privacy without much knowledge about the situation.

To constantly improve and push digital products into new heights, big tech companies show no regard to user privacy. When collected information gets sold to third-party advertisers, the accuracy of suggested products around the web paints a clear picture – every user that visits popular websites and buys products on online shops leaves a permanent digital footprint.

Companies that use algorithms to analyze our activity manipulate further connections on the web to create a personalized experience. While it may create a more pleasant browsing experience, it creates an unshakable feeling of being watched.

When even the casual internet users feel the shadow of surveillance coming from the tech companies, the public starts to demand a more humane usage of technology. Some efforts to stop user data exploitation are doomed to fail because most users are too addicted to digital forms of entertainment.

However, the disregard towards user privacy creates a demand for internet privacy tools. Proxy servers and VPNs are the best choices that mask our connections with a different IP address and help preserve privacy and anonymity online.

Increased attention towards privacy tools also benefits the digital business environment. Modern companies depend on cooperation with proxy server providers because their applicability greatly enhances the security of businesses, as well as the efficiency of sensitive tasks. While proxies are mostly advertised as tools that ensure anonymity on the web, there are different types of proxies that vary in their functionality.

In this article, we will talk about the most secure type of intermediary servers – residential proxies. We will discuss the main reasons companies need reliable proxy providers to avoid proxy errors and utilize secure network identities.

If you are already familiar with the benefits of proxy servers for business and want to learn more about proxy errors, as well as the technical properties of proxy servers, look into Smartproxy – a respected proxy provider with affordable deals and education material for beginner users. For now, let’s discuss the reasons businesses use residential proxies.

The Perfect Disguise

While some features may be customizable, we can simplify proxy servers into two types – datacenter and residential proxies. Datacenter proxies come from datacenters, which ensure the smallest loss of internet speed and a solid IP to disguise your connection.

However, these addresses come in bulks, which makes them easy to flag and recognize. It is still an effective tool to mask your network identity if you want anonymity for personal browsing, but for sensitive business tasks, the best choice is residential proxies.

With a small sacrifice in internet speed, residential proxies are a much better disguise for businesses because they come from real internet service providers. Residential proxies make disguised connections look like real users that cannot be easily detected without footprints and other measures.

Masking Sensitive Tasks

Modern businesses need public information and social media presence to thrive and outperform their competitors. Web scraping helps them collect valuable data which can be used to benefit price intelligence, competitive pricing, and to some extent – pretty much every business-related niche. To create a reliable foothold on social media networks, companies utilize multiple pages and accounts to simulate user interest and engagement.

These sensitive tasks cannot be sufficiently performed without the use of residential proxies. Web scrapers send far more data requests than an average user visiting the website, which can be a reason for concern for the recipient server. An unusual amount of traffic can slow down or even crash the web page.

To counteract these disturbances, avoid the presence of scrapers on the page, and maximize the engagement of real users, companies ban these addresses to block the disruptive traffic from reaching the page again. In the case of social media presence, companies behind these networks struggle with the number of bot accounts and impose strict limitations for the multiple accounts originating from the same address.

Residential proxies are the solution to these problems. Web scrapers can use rotating residential IPs to keep shifting identities as they scour the internet for public information. While the amount of data packets is still abnormally high, constant changes between addresses make data aggregation far less suspicious.

Even if one IP gets flagged and banned, you still have plenty of other addresses to continue scraping without unfortunate limitations. As for social media management, you can operate tens if not hundreds of fake accounts with addresses supplied by a proxy provider. Such flexibility is essential for a modern company in a digital business environment.