The Small Business Times

A Guide to Funding Your Business

When you’re starting a business, one of the first things you need to do is find a way to fund it. There are many different funding strategies out there, and each has its own pros and cons. In this guide, we will discuss the most popular ways to fund a business. We will start with bootstrapping and work our way up to accelerator funding.

So, whether you’re just getting started or you’re ready to take your business to the next level, read on for information about the best way to finance your venture!


Bootstrapping is often the first and most popular way business owners try to finance their ventures. The main advantage of bootstrapping is that it requires no upfront capital.

You can start a business with very little money and grow it slowly over time. The downside of bootstrapping is that it can take a long time to get your business off the ground, not to mention the risk of using your own savings.

This approach will usually require you to reinvest your profits for a while before you can enjoy the fruits of your labour.

Friends and Family

Friends and family are another common source of funding for businesses. The main advantage of this type of financing is that it’s usually easier to get than other types of funding.

Your friends and family are less likely to want to influence how the business is run, when compared to other investors, however, it comes with a downside. The risk is that it can put a strain on personal relationships if the business fails. so it’s important to consider this option carefully and be sure to have clear, open communication throughout the whole process.

Government Grants

Government grants are a great way to get funding for your business. The main benefit of government grants is that they are usually free money. That is to say you don’t have to pay grants back.

The downside is that they can be very difficult to get and will often require a lot of documents and time to acquire such funding.

Equity Financing

Equity financing is when you sell a stake in your business in exchange for funding. The main advantage of this type of financing is that it allows you to keep control of your company, if you’re careful with how you distribute equity.

On the other hand, it can be difficult to find investors and, depending on how equity is divided, you may lose total control of your business.

Crowd Funding

Crowd funding is when you raise money from a large group of people, usually through the internet. The main advantage of crowd funding is that it can allow you to raise a lot of money quickly. It also puts you in front of your customers early. This allows you to do market research and take on feedback as you grow your business.

The negative aspect of crowdfunding is that it can be difficult to reach your target audience and you may not get as much money as you hoped. In addition to this, failure is very public, so you risk your reputation when crowdfunding.

Bank Loans

Bank loans are a traditional way to finance a business. The main advantage of bank loans is that they usually have low interest rates. The downside is that they can be difficult to get and you will need to put up collateral, such as your home or car.

This is a fairly typical, low risk strategy. Check out this guide from Westpac re: business lending options.

Venture Capital

Venture capitalists are investors who provide funding in exchange for a stake in your company. The main advantage of venture capital is that it can give you the resources you need to grow quickly. The downside is that it can be difficult to find venture capitalists and they will usually want a say in how your business is run.

Accelerator Funding

Accelerators are programs that provide funding, resources, and mentorship to help businesses grow. The main advantage of accelerator funding is that it can give you the support you need to succeed. The downside is that it can be difficult to get into an accelerator program and they usually have a lot of requirements.

There you have it! The different ways you can finance your business. Be sure to weigh the pros and cons of each option before making a decision. And, if you need more help, there are plenty of resources out there to guide you through the process.