With YouTube being the world’s second largest search engine, it’s no wonder that more and more creators are shifting to the platform and giving it a solid crack.
Boasting more than 3 billion searches per month, 100 hours of video are uploaded every minute.
YouTube alone weighs in with more search volume than Bing, Yahoo, AOL, and Ask.com combined.
If you want to learn more about how to promote your YouTube channel, then keep on reading.
How To Grow Your YouTube Channel Fast
As I mentioned above, YouTube is the second largest search engine. That means competition.
With so many creators on the platform, is there still a viable option for you to grow your YouTube channel at all, let alone fast?
The answer to this question is of course, yes — Should you know the key steps to make your YouTube channel grow.
Create Your Videos Around One Topic
This is pretty obvious, but you’d be surprised at how many videos miss this mark.
If you want to grow your YouTube channel fast, then you’d better not only choose a niche, but also create videos based on one thing at a time.
Don’t get me wrong, you can still make it big without doing this, but it’d be like hitting the lottery. Odds are, it’s not going to happen.
And since we’re talking about clear cut ways to help you promote your YouTube channel, we need to be specific.
Creating your video around one topic or idea is a great way for people to find your content based on search queries.
With YouTube being practically another search engine, one of the most intelligent ways to grow your YouTube account is to optimize your videos by keywords.
This means one topic per video.
Research Before You Record
99.9999% of creators neglect this step, but it’s (arguably) the most important thing you need to do if you want to be successful on YouTube.
I liken this to the same process that I use to build content pieces for SEO, just for videos.
If you want to grow your YouTube account fast, then what you’re going to want to do is start off with your topic.
Search for that topic in YouTube and scope out the videos that come up. Take a look at the users that are behind those videos to see if you even stand a chance to rank for this given keyword.
The key thing to remember here is that YouTube (like Google), wants to keep their users on the platform for as long as possible. That means they want to fulfill the searcher’s intent, the first time, every time.
Because of this, YouTube will always show content that’s been proven as popular, that was created by creators that have already been proven popular.
In other words — Quality.
That’s not to say you can’t rank for that search term, but if you’re just starting out then I’d recommend going after a more long-tail keyword approach.
Create An Outline Of Your Video
Winging it doesn’t cut it here. With so much competition, if you want to grow your YouTube then it’s crucial that you create the absolute best content, every single time.
The only way to do that is if you plan out your content.
YouTube can read your video and it understands its structure.
And YouTube is looking for a well-structured video that ticks all the “search intent” boxes.
By drafting an outline of what you want to talk about, breaking it down into sections and chunks, then it gives not only you a clear picture of what you’re looking to achieve, but it will also make the recording process easier and provide more value to your audience.
There’s a major difference when it comes to creating a video in the spur of the moment versus thoughtfully researching the topic, the popular videos in that topic, and then piecing together a strategy on how to one-up those videos to try and take the top spot.
Conclusion
If you’re looking to grow your audience on YouTube, then the key is to start right now.
Growing your YouTube channel has striking similarities to growing a website with search engine optimization.
Truth be told, I think it’s because, as I told you, YouTube is just a search engine that’s based around video content.
Picking the right niche and going after the right keywords is another key aspect of finding success with YouTube.
Once you know what niche you’re going to target, you have to start researching the content, who’s behind the content, and if you realistically stand a chance at ranking anywhere near the top.
Because the only way you can intelligently grow your YouTube is by getting views, and the only way you’re going to get views is if you are ranking near the top.
