The Small Business Times

6 Signs That Your Digital Marketing Strategy Is Working

Signs that your digital marketing strategy is working can be hard to spot, especially if you don’t have a clear idea. But if you want your company to thrive in the digital age, you must know how to recognize when your efforts are bearing fruit.  

So how do you know if your digital marketing strategy is working? Listed below are five indications that your digital marketing strategy is working:

1. Increased Social Media Engagement

An excellent way to measure the effectiveness of your digital marketing is by looking at how much engagement you get from people on social media. If you have been using social media to market your business, it’s essential to see increased audience participation.

It could include likes, shares, or retweets. But it might also be more subtle actions like people commenting on posts or viewing them multiple times.

When people engage with you on social media, they show interest in what you have to say and offer feedback on their own experiences with your business.

It’s a good sign that your digital marketing strategy is working! Hiring an agency can help if you’re struggling with social media marketing. If you’re within the London area, you can easily find Digital marketing agencies London online.   

2. Increased Web Traffic

If you have recently set up a digital marketing strategy and are looking to see if it’s working, you may look at the traffic numbers. If your website sees an increase in traffic, you can rest assured that your digital marketing strategy is effective.

When someone visits your site and makes a purchase or signs up for your mailing list, it would mean that they are interested in what you are offering. The more people visit your site, the more likely you will find new customers who can convert into sales or leads.

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3. More Email Marketing Leads

Email marketing is one of the most effective ways to reach out to potential customers and get them to buy from you. If you receive more sales leads from your email marketing campaigns, then this means that your strategy has been successful.

The number of leads you receive determines how well your email marketing campaign is doing. When people sign up for your newsletter or download an eBook, it is a good indicator that they are interested in what you offer. In short, the more people who sign up for your emails, the better.

4. Organic Search Engine Growth

Organic search engine growth is a sign that your digital marketing strategy is working. If you have been doing SEO for some time and see a steady increase in organic traffic from search engines over time, then it’s safe to say that you’re doing something right.  

It’s especially true if you see an increase in organic traffic from long-tail keywords (keywords with three or more words) instead of one or two-word keywords. Organic search engine growth means people are discovering you naturally through search engines even when you’re not using ads. 

When this happens, your content has been engaging enough for people to want more information about what you have to offer. If this isn’t happening, it may be time to reevaluate your SEO strategy and make some changes to start working again.

5. More Repeat Customers

Repeat customers are a sign that your digital marketing strategy is working because they indicate that customers are satisfied with their experience with your business. But more than just that, they also mean that they trust you enough to come back again and again.

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More repeat customers mean that you can rely on a regular revenue stream from your existing customer base rather than constantly looking for new leads. It gives you time to focus on improving the customer experience and building stronger relationships with those who have already bought from you.

6. Positive ROI

The ultimate goal of any business is to make money and thrive. If your digital marketing strategy is working, you’ll see positive ROI or return on investment. Positive ROI means that your investments are generating more revenue than they cost. You can calculate your ROI by looking at the difference between what you spent on advertising and what comes back in revenue from those ads.   

You may also see positive ROI when looking at other metrics such as customer acquisition cost (CAC) or customer lifetime value (CLV). Ideally, companies want to see these numbers decrease over time because they indicate that each new customer brings more revenue. It means they’re getting more bang for their buck as they grow their audience and expand their product offerings.


Your marketing strategy works when you can see the results and feel them. Change is complex, and it can be challenging to know whether your digital marketing efforts are working. But some clear signs indicate you’re on the right track. By looking for the six signs above, you can tell if your strategies are effective or not.