No matter how hard you worked in school or how much legal knowledge you’ve accumulated, starting your own practice comes with no guarantee of success. As is the case with any other business, marketing and promotional efforts – or lack thereof – have the power to make or break a fledgling law practice.
As such, new lawyers looking to promote their practices and bolster their reputations would do well to make marketing a priority. If you’re unclear on how to effectively promote your practice, the following tips may prove useful.
Reach Out To A Good Digital Marketing Agency
If you’re current promotional strategies leave much to be desired, don’t hesitate to reach out to a highly-rated digital marketing agency. The right agency will help you create and implement a wide range of effective digital marketing strategies.
From pay-per-click advertising to content creation to website SEO for lawyers, you’ll be able to try your hand at a considerable number of online marketing endeavors.
Maintain An Active Presence On Social Media
In this day and age, you’d be hard-pressed to find a law practice that doesn’t have some degree of social media presence. As countless other businesses have proven, social media platforms can be fantastic vehicles for building brand awareness, keeping people in the know and generating interest from prospective clients.
With this in mind, make a point of maintaining an active presence on the web’s most popular social platforms. To start with, create accounts for your practice on every prominent social platform, particularly the ones that are popular with your target demo.
Next, make sure to update each of these accounts on a daily basis. When it comes to platforms that support longer-form posts, like Facebook and Instagram, one or two daily updates should suffice.
However, when dealing with platforms that are built around short-form posts, like Twitter, you’re likely to be better off with three or more posts per day. Fortunately, since many posts can be recycled between platforms, you won’t necessarily have to worry about creating fully unique posts for each individual site.
If you don’t have sufficient room in your schedule to devote to such endeavors, consider bringing a dedicated social media specialist aboard. As you may have inferred from the title, this person will be responsible for every aspect of your practice’s social media efforts.
From creating posts designed to engage the audience to interacting with followers to determining the best times of day to post on various platforms, your social media specialist will have more than enough to keep themselves busy.
Optimize Your Website For Mobile Devices
With so much modern web traffic coming from mobile devices, it’s imperative that your practice’s website be optimized for such devices. So, if your site currently lacks mobile optimization, now would be the time to get on top of this.
After all, if your site is incapable of properly loading – or loading at all – on mobile devices, you’re essentially leaving money on the table. Luckily, mobile optimization isn’t as difficult as you may think.
With so many convenient DIY web design applications currently available, creating a website that sports mobile optimization shouldn’t take you longer than an afternoon.
Furthermore, if you lack the expertise or personal bandwidth to do this yourself, simply reach out to a seasoned web designer. A knowledgeable web designer will be able to give you an aesthetically-pleasing, easy-to-navigate, mobile-optimized site in a timely and low-stress manner.
Request That Clients Leave Feedback Online
When determining whether or not to do business with a law practice, many people seek out the opinions of clients who have worked with that practice in the past. With this in mind, request that clients write online reviews of their experience.
This can be a great way to generate positive word of mouth and ease any trepidation on the part of prospective clients. As is the case with any new business, a fledgling law practice isn’t going to advertise itself. No matter how much a practice has to offer clients, business is liable to be scarce in the absence of proper promotion.
Fortunately, spreading the word about a new practice and generating positive word of mouth doesn’t have to be a relentless uphill battle. So, if you’re looking for effective ways to get your practice noticed, the advice outlined above may come in handy.
Here are some advice for lawyers: how to survive and thrive in 2022 to learn more.
